How to attract your clientelle and keep them Loyal
Keeping a Loyal Clientele:
One of the easiest ways of keeping a loyal clientele is by making them feel special every time they come to your salon.
- Engaging with them, asking how there family is, there grandchildren, partners etc. Knowing them as a person an connecting with them. People connect with emotion.
- Making your salon environment is warm and inviting, having fresh water and lollies or chocolates available to them at there appointments, warm blankets on the bed or an electric blanket etc.
- Having a loyalty program where they receive something discounted, like a refill, for remaining loyal to you.
- Having a refer a friend program, where they are rewarded if a friend comes to see you.
- Making there experience at your salon unforgettable, and making it worth the value they are paying.
- ensuring that you rebook your clients next refill before they leave, or to pre book a few ahead. never give them the opportunity to leave and potentially forget and by the time they need a refill you are fully booked and they go somewhere else.
- With every new client that comes in, ALWAYS follow up with a text a few days or a week after there appointment. This could be just a quick message asking how the lashes are going. eg
“Hi Name, Hope your having a wonderful week. I just wanted to follow up and see how your lashes are and hope your loving them”.
– simple but effective and shows you care. This also provides you feedback on your work and you can also use this as social proof for your socials! (screen shot texts).
Remember eyelash extensions are a LUXURY service, we need to make sure our clients feel special!
I have a lot of my lash clients for over 16 years from doing all of the above!
Another Tip to ensure your clients rebook is to just let them know that you do get quiet booked and to ensure they get a time that suits them to book 3 appointments minimum ahead. This creates urgency and also consistent income and bookings for you.
